Lady Levi’s jeans. The first jeans made exclusively for women were introduced by Levi Strauss & Co. in the fall of 1934.
The popularity of Dude Ranches inspired Levi’s to introduce
the first line of jeans for women in 1934, which were known as Lady Levi’s.
These jeans were altered by men’s cuts to better fit the female form. Before
the introduction of Lady Levi’s, women had been wearing men’s Levi’s jeans to
ride horses, work on farms, or engage in other physical activities long before
fashion magazines or mainstream Western society deemed them appropriate.
Levi’s recognized the need for women to have practical and
sturdy trousers long before most brands chose to recognize that women have two
legs. The company introduced a line of women’s garments called “Freedom-All’s”
in 1918, which were one-piece garments that consisted of cotton tunics
connected to balloon pants. During World War I, many women engaged in physical
labor for the first time to fulfill the duties of men who had been shipped off
to combat. From factories to farms, women in these labor-intensive jobs found
that men’s trousers, including Levi’s jeans, were an essential part of their
wartime wardrobe.
It’s interesting to consider that one of the most common
pieces of women’s clothing was actually made to be durable, practical, and,
most importantly, exclusively for men. Today, jeans have become a staple of
modern fashion and are worn by people of all genders.
Mosharaf Apoun
No comments:
Post a Comment